The Madison Real Estate Investors Association was founded in August of 2012 by Chris Hake.  It is an association of like-minded individuals looking for ways to enhance their financial position through investment of time, money, or effort into real estate.  The REIA provides a vehicle for Networking, Education, and pursuit of a better Life by combining and amplifying the collective knowledge, resources, and experience of its members.  Our primary focus is the ethical and professional development of our members, through the pillars of Networking and Education.

Here are the folks at the helm...


Rachel is the Executive Director of the Madison REIA, with over 14 years experience in the residential real estate property management world and having managed over 2200 residential units ranging from class C to A+ properties.  She is adept at herding cats, moving mountains, and slaying dragons; experience that comes in handy here as she deals with an increasing flow of new members, vendors, and opportunities.  In addition to managing the day-to-day operations of the REIA, Rachel is also a coach and a trainer focused in the area of landlording and property management of buy-and-hold assets.  She holds a coveted Accredited Residential Manager certificate from the Institute of Real Estate Management.  If you have questions about the REIA, Rachel is your first (and usually) last stop.


Chris is Co-Owner, President, and Investor Coach of the Madison REIA, with well over 20 years of residential real estate investing experience.  He has seen (and smelled) more distressed properties and burned through more masks and hazmat suits than he cares to admit.  He now plies that knowledge in the mentoring and education of the REIA coaching students that are actively engaged in rehabbing, wholesaling, and holding of properties all over South Central Wisconsin.

Randy King

Randy is Co-Owner, Business Development Partner, and Investor Coach of the Madison REIA, with over 10 years of residential real estate investing experience, primarily in rehabbing.  As Chief Geek, Randy also directs the operation of all our techky stuff for members, investors, and our office tenants.  He also mentors and trains investors, and has the scars to show them why it's not a good idea to be the general contractor and most of the trades on their own rehabs.


The Madison REIA was founded on the three pillars of Networking, Education, and Life.  Here's what that means to us...


The Networking Pillar of the Madison REIA supports our association with investors, vendors, and trades.  This is a contact sport, and without contacts there is no sport.  It's through relationships that we find what we need and do what we do.


The Education Pillar of the Madison REIA supports the training and education of our members.  Through national speakers, classes, workshops, and coaching, we help ensure the professional and ethical development of all who participate.


The Life Pillar of the Madison REIA supports and acknowledges that we do what we do for family and the enjoyment of life.  Our endeavors and achievements are all focused on creating wealth to support that "big why".


People come from all walks of life to participate in the Madison REIA.  Our ranks include people whose primary occupation is not real estate.  There are doctors, engineers, machinists, I.T. professionals, auto mechanics, lawyers, secretaries, state employees, and other professions represented; people who are looking to create financial wealth and independence through real estate.

What do you want to do?  You can come and watch the proceedings, but tuning in HGTV may be more convenient.  Or you can network and talk with others about what they are doing to find out what it's about.  You can join our renown Real Estate Investor Blueprint or participate in classes or workshops to learn what to do and to find out if it's something you want to take on.  If you're someone already working inside of real estate investing, you can take your business to the next level inside of the REI Blueprint, and serious investors can benefit from The Coaching Program if you want to start your investing business or enhance what you're doing.


Fulfilling on the networking pillar, we hold four (4) regularly-scheduled open meetings each month that anyone can attend, and four (4) closed meetings for individuals registered into a particular discipline.

Open Meetings (Doors Open at 6:00 PM, Start at 6:30 PM)

1st Monday: Cashflow 101 Game Night.  Proctored by one of our seasoned investors, this is a night for family fun playing Robert Kyosaki's Cashflow 101 (and 102) board games.  We even have game boards for the kids.

2nd Monday: The General Session is our main monthly meeting with 60-80 members in attendance.  The meeting follows a typical format and features a keynote speaker, often from the national real estate investing circuit.

3rd Tuesday: The Property Management Group.  A round-table meeting, this group engages with informal conversation and Q & A about property management, landlording, and buy-and-hold properties.  Often, a featured speaker or topic will be presented.

4th Monday: The Real Estate Investor Development Session. Another round-table meeting like the Property Management Group, this session places its focus on other real estate investor topics like rehabbing, wholesaling, property marketing and acquisition, private funding, and other investor topics.  There's lots of informal Q & A and the occasional featured speaker or topic.

Closed Meetings (Various Meeting Times)

Every Monday (2:30 PM): Turbo LeadGen Group.  An elite group of highly-motivated coaching system students that have chosen to ratchet-up their games and take on a high level of accountability in their real estate investing businesses.  This group meets ahead of the full coaching system mastermind meetings or on a conference call.

2nd and 4th Mondays (3:00 PM): The Coaching Mastermind.  All student members of the Madison REIA Coaching System meet twice a month to mastermind on their investment projects, to hear specialized topics, and to get specific training on real estate investing.

3rd Wednesday (7:00 AM): The M.A.I.B.  The Madison Advanced Investors Breakfast hosts top investors from the Madison REIA that gather to mastermind and talk about current topics relating to the state of the industry and real estate investing in South Central Wisconsin.  We don't solve all the world's problems, but a good percentage thereof.

3rd Wednesday (11:30 AM): The M.A.I.L.  Madison Aspiring Investors Luncheon is a small-group gathering of highly-motivated individuals that come together to talk about getting started in real estate investing.  Some have already stepped off the curb, others are still waiting for an opening.  All come away a little smarter.


In support of the education pillar, we offer low-cost, high-value training programs that do what national gurus promise but can't deliver - we train local real estate investors where we live and work.

Build Your Own Dream

Get trained by people actually doing what you want to learn to do.  Talking heads at the fly-in guru shows try to impress using their boss'es TV shows on HGTV; essentially infomercials paid for by the celebrities that know nothing about Wisconsin.

Many folks are cajoled into paying tens of thousands of dollars for so-called "boot camps" by excitement and the high pressure of talking heads.  It's easy to fall victim to these tactics and to be convinced that this is the solution, especially when there's a strong desire to begin doing this work.  But this builds their dream, not yours.

It is essential that the aspiring investor understand that this business is work and it has to be approached with the same diligence as any profession.  There are no magic shortcuts, no "weird tricks", and no "reveals" of super-secret strategies that make it all work.

What there is to learn are the technical mechanics of the profession, the mindset needed to execute, and the skill sets necessary to understand what is needed and when.  Color this with the local understanding of the market and you have the makings of someone who can take on this profession with reasonable success.

Training Classes

The Real Estate Investor Blueprint is our flagship training program.  Four years in the making, this 8-session training workshop covers the gamut of real estate investing, From Rehabs to Rentals: A to Z.

The REI Blueprint Subscription Series is an online, always-up training series that you can access 24/7/365.  Twice per year, we hold live classroom sessions to re-record the classroom videos with students in the audience.  Included are four (4) full-day working property tours where we examine properties being worked on by our investors.

The Investor Coaching System is an invitation-only, mentor-based coaching program that trains individuals one-on-one and in group mastermind sessions to take on the key disciplines of real estate investing; rehabs, wholesales, and but-and-holds.

The program features an earn-back incentive where your program entry fee is 100% refundable just by doing what you're being trained to do.  Your REIA membership and discounts to REIA events are all included inside of the Coaching System.  The key aspect to this program is direct access to the coaches and heightened accountability.

Coaching System students are also able to access Private Lenders for their projects, a library of documents and legal forms, and a private website to support the mission of the Coaching System.

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